16 NOVEMBER 2010 - BERNAMA
KUALA LUMPUR, Nov 11 (Bernama) -- Coffee is one of the most cherished and widely consumed beverage in the world. The fondness for the beverage is shared by people from all nations and cultures.
According to the 2010 edition of Coffee Statistics Report, coffee ranks just behind petroleum as the world's second-most traded commodity, with some 400 billion cups being consumed annually.
 The Malaysian passion for coffee manifests itself in the ubiquitous kopitiam where the aroma of freshly grounded coffee beans permeates the air as it is roasted, usually with a mixture of sugar, margarine and wheat, brewed into strong black coffee served piping hot in quaint porcelain cups.
While unpretentious country folks and stoic veterans are quite content with good flavour, not overly fussy about brands, and pay scant attention to ambience; image conscious urbanites - especially the impressionable young - make a beeline to specialty coffee house franchise the likes of San Francisco, Gloria Jeans, Starbucks, and Coffee Bean, which offer a seemingly endless variety of gourmet coffee in a slew of exotic flavours.
These up-market clientele now have the choice of a local brand in the form of KopieSatu, a premium specialty coffee blend created by FAMA, which is increasingly making its presence felt in popular bistros and cafes in and around the Klang Valley, Penang and Johor. |
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