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Chief Operating Officer
World Franchise Associates (WFA), North America
|Martin Hancock’s extensive experience in the international franchising arena includes advising Franchisors developing into new markets internationally while also consulting to companies seeking to acquire US brands for their home market. Martin understands the opportunities and challenges presented by international development for both Franchisor and Master Franchisee
Martins has facilitated international development in over twenty countries for brands in all sectors of franchising; F&B, Service (B2B and B2C) and Retail. Martin currently advises multiple US Brands on global development Strategy.
|Slides : Global Trends in Franchising
Slides : 9Round