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Business Development Director
World Franchise Associates
|Phi holds an MBA at Central Queensland University, Australia majoring in marketing communication. Phi was Regional Strategic Planning Director for Campaigns & Grey, a full service advertising agency where she had worked with multi-national clients such as Unilever, Nestle, Abbott, San Miguel Beverages, Mastercard, Johnson & Johnson. At Gloria Jean’s Coffees, Phi started off as the Master Franchise Partner of the brand in Vietnam. After successfully setting up and managing the brand for 3 years, she has joined Gloria Jean’s Coffee’s international team and has worked across various functions. Currently, Phi is Business Development Director – Indochina at World Franchise Associates where she helps launch international retail & franchise brands into the region.
Phi is board advisor for the APAC region at the Chief Marketing Officer Council (CMO), Board Director of the Australian Chamber of Commerce in Vietnam. She is the author of two books, Advertising in Vietnam – An Insider’s View, and From Vietnam To The World – Can Vietnam Franchise Local Brands Abroad? Phi is also editor & host of Insight Vietnam, an investment talk-show broadcasted on Vietnam VTV4 and the 2015 award recipient of Retail Leadership Award recently presented by Asia retail Congress.
|Slides : Are You Prepared for International Franchising?