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Chief Operating Officer
World Franchise Associates, South East Asia
|Troy Franklin is a shareholder and managing partner in a venture that operates as the regional affiliate of global franchise services company World Franchise Associates in Asia with exclusive development rights for South East Asia. Troy has more than 25 years of experience in senior executive positions ininternational franchising and business development working directly with and consulting for both franchisors and master franchisees. Troy’s experience spans across multiple regions including extensive experience in the Asia Pacific Region and across the Indian-Sub Continent, Middle East, Europe and parts of Africa. During his career Troy has been directly involved in franchising and business development activities in more than 70 countries.
Troy’s international franchising and business development experience has primarily been in the various sectors of F&B but he also has extensive experience working with retail and service franchises. Prior to forming the partnership with World Franchise Associates, Troy represented Gloria Jean’s Coffees, as a consultant and in various senior executive positions for several years and involved in developing Gloria Jean’s Coffees in more than 45 countries and territories worldwide.