PNS as the lead agency for developing the Malaysian Franchise Industry will identify, create and develop small enterprises or retail businesses that carry contemporary and trusted brand, high quality products and services using a modern marketing approach, low set up and new technologies.
The implementation of Retail Modernization via R.E.K.A :
R.E.K.A – The objective of R.E.K.A is to encourage entrepreneurs to realign business concepts and encourage expansion through sharing of experience franchisors, consultants, franchisees and related agencies such as Perbadanan Nasional Berhad (PNS), Malaysia Franchise Association (MFA) and Ministry of Domestic Trade, Cooperative and Consumerism (MDTCC). Finally, adapting all the knowledge and experience in creating retail modernization concepts through franchising.
KPDNKK. Then we are to adapt all the knowledge gathered through creations of retail modernization business concepts in franchising.